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Interstate Gramophone

For this ad of the 2009 Honda Civic, a stretch of highway has been engraved with a specially sequenced sets of rumble strips. When a car drives through, the wheels and car body vibrate a distinctive musical tune. In this case, it's the William Tell Overture that soundtracks the passing landscape.

It goes without saying that longer pieces are needed. Imagine driving through the unrelenting vastness of the American West, and all of a sudden, your car begins to shudder an entire Aaron Copland score. This will surely gladden your heart and fluff up your patriotic spirit. Or equally likely, trigger a prolonged bout of road rage, in which case more than 30 seconds worth of jingle is probably not such a good idea.
  • Lynn Stevens
  • April 15, 2011 at 6:54:00 PM CDT
  • Loved this then. Love this now.

    Is this type of meticulous creative work a uniquely Japanese thing?

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